Point 4 — Target Audience

Define your ICP.
In writing.

Ten minutes now saves months of content that speaks to no one. Answer as specifically as possible — vague answers produce vague posts.

1
Title, seniority, decision-making power. Not "lawyers" — be specific.
2
Employee count, revenue range, or any size proxy that matters.
3
Region, province, or country. The narrower, the better the content lands.
4
The risk, fear, or gap that keeps them up at night.
5
Current workaround, incumbent provider, or "nothing" — all are valid answers.
6
The event or realization that pushes them to look for a specialist.
7
LinkedIn groups, publications, associations — where the content needs to show up.
No account, no login.
✓

Got it.

The ICP definition is in. Every post, comment, and connection from here on out gets filtered through this.